We started as a small wholesale operation with a single warehouse and a handful of brand relationships. The business was straightforward: source quality products at good prices, keep them in stock, and ship them fast. That's still the business. The scale is different, but the fundamentals haven't changed.
Over the years, the reseller landscape shifted. Amazon FBA turned into the primary channel for a huge portion of our customers. Walmart's WFS program started gaining traction. eBay and Shopify sellers needed the same inventory but with different fulfillment requirements. We adapted. We built out FBA prep capabilities, started formatting invoices to pass Amazon's verification process, and began providing Letters of Authorization for brands where we hold direct distribution rights.
Today we operate out of warehouse facilities across the US, stock over 10,000 products, and ship hundreds of orders a week. Our team handles everything from product sourcing and quality control to FBA labeling and freight logistics. We're not the biggest wholesale distributor in the country, and we don't try to be. We'd rather be the most reliable one in the room.